Contemporary Art Exhibition
MULTI-CHANNEL MONETIZATION STRATEGY
Challenge: Stage the Paris solo exhibition of an internationally recognized artist known for her pictorial, satirical universe. Her large-format works, priced between 1,500 and 5,000 euros, reach a limited audience. How do you maximize the commercial impact of an exhibition by diversifying revenue streams beyond artwork sales alone?
Solution: A full monetization strategy: producing a dedicated catalog, creating a line of humorous merchandise tied to the artist's universe, and rolling out multi-channel sales (physical gallery + e-commerce).
PRODUCTION
→
COMMUNICATION
→
SALES
1
PUBLISHING & PRODUCTION
// catalog, goodies, merchandise
- 01 Design of a dedicated catalog (artwork selection, copywriting, layout)
- 02 Oversight of catalog printing and production
- 03 Development of a merchandise line referencing the artist's satirical universe (t-shirts, mugs...)
- 04 On-demand production via Spreadshop, zero inventory
Catalog publication
InDesign
Spreadshop
Photoshop
Art direction
2
COMMUNICATION
// online and print
- 05 Creation of communication visuals (posters, flyers, invitations)
- 06 Digital communication campaign (social media, newsletter, press outreach)
- 07 Consistent visual identity management across print and digital
Opening invitation
Photoshop
Social media
Print
3
MULTI-CHANNEL SALES
// gallery + e-commerce
- 08 In-gallery sales: artworks, catalogs, and merchandise
- 09 Online store integrated into the site with merchandise catalog (Spreadshop) and book
- 10 Products accessible from 10 to 50 euros to complement the original artworks
- 11 On-demand order fulfillment, no stock logistics
Merchandising
Spreadshop
E-commerce
Project management