Art Market
STRATEGIC POSITIONING TOOL
Problem: How do you position an artist on the art market? Some enjoy strong institutional recognition (museums, major exhibitions) but remain little-known to the general public. Others sell often and at high prices, yet are poorly regarded within the art world. Without objective data, strategic positioning stays a matter of intuition.
Solution: An analytics tool that automatically collects market data, computes a score on two axes (public notoriety / institutional recognition) and positions artists on a comparative mapping.
←→ PUBLIC NOTORIETY
|
↕ INSTITUTIONAL RECOGNITION
COLLECTION
→
SCORING
→
MAPPING
1
DATA COLLECTION
// automated multi-channel sourcing
- 01 Followers and engagement across social networks (Instagram, Facebook, X...)
- 02 Google search volume on the artist's name
- 03 Press coverage: specialized art press and mainstream/general press
- 04 Auction results: volume, average prices, buy-in rates
- 05 Exhibitions: major venues, weighted by history and institutional influence
Make
Airtable
API
AI
2
SCORING & WEIGHTING
// positioning algorithm
- 06 Normalization of raw data onto comparable scales
- 07 Criteria weighting per axis (public vs. institutional)
- 08 Two-dimensional score computed for each artist
Airtable
Formulas
3
MAPPING & ANALYSIS
// strategic visualization
- 09 Each artist plotted on a two-dimensional map
- 10 Artist-to-artist comparison to situate relative positioning
- 11 Identification of strategic development opportunities
Visualization interface
Data visualization
Google Sheets
Strategy