Photography Project
ART DIRECTION, ACQUISITION & SALES
Challenge: Running a 15-year artistic project takes far more than creation. It means recruiting participants at scale, producing and post-processing thousands of images, designing coherent collections with distinct visual identities, and selling the work across multiple channels — all while holding a strong art direction and sustained profitability.
Solution: A full pipeline from art direction to sales: acquisition through targeted ad campaigns, optimized photo production, and multi-channel sales (gallery, e-commerce, direct commissions). More than 3,000 participants, 10+ collections, 60+ international awards.
ART DIRECTION
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ACQUISITION & PRODUCTION
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SALES
1
ART DIRECTION
// collections and visual identities
- 01 Designed artistic collections (10+ over 15 years)
- 02 Created an award-winning conceptual series on the theme of freedom
- 03 Led art direction end-to-end, from set design to post-production
- 04 60+ international awards and 50 exhibitions (France, USA, Japan)
Example of an internationally awarded piece.
Art direction
Shooting
Lighting
Photoshop
Lightroom
Set design
2
ACQUISITION & PRODUCTION
// recruitment, data, production flow
- 05 Facebook and Instagram acquisition campaigns with targeting and A/B testing
- 06 Automated booking via Calendly, embedded on the website
- 07 Data analysis of applicant profiles to optimize ad campaigns
- 08 Production pipeline: shooting, retouching, cataloging, publishing to the site
- 09 Managed 3,000+ participants across the lifespan of the project
3,000+ participants
Facebook Ads
Instagram
Calendly
Data
Excel
3
SALES
// multi-channel and sales management
- 10 Prospected exhibition venues, handled setup and communications
- 11 Sales through galleries and international exhibitions
- 12 E-commerce on a dedicated site with unique-piece inventory management
- 13 Produced and sold over 7,000 signed art prints
Exhibition in Arles
WooCommerce
WordPress
Project management
Logistics
Project management